14. Evaluating Events (ii)

Professor Chris Gratton (Sheffield Hallam University); Dr Calvin Jones (Cardiff University)
The second of our sessions on evaluating events looks in detail at two different, but related, impacts: economic and environmental. As part of a consortium now researching a new framework for evaluating events, and with extensive experience, you could hardly ask for more relevant presenters, with Chris focusing on economic impacts and Calvin on ways to evaluate environmental effects.

Conference Report
This session contrasted the approaches of two major regional cities – Manchester and Leeds – to planning and staging event. Eamonn O’Rourke explained how, following its Olympic bids and the success of the 2002 Commonwealth Games, Manchester has established a reputation for staging large-scale international events, especially in the field of sport. He also explained that the core drivers for Manchester’s events strategies are economic and social regeneration. Andrew Macgill explained how Leeds has to date adopted a more modest approach to planning and staging events, concentrating largely on hosting free sports and cultural events for local people. However, in line with a new facilities and infrastructure building programme he explained that Leeds is now seeking to stage more high profile national and international events. In doing so, it will be considering the development a more thoroughgoing legacy and monitoring programme.