13. The Importance of Small Events

Andy Preece (Director, PMP)
Although much of the events agenda centres around the mega events in sport and culture, Andy Preece, from leading consultants PMP, will argue that there is a need to recognise the limitations of these and the opportunities in smaller, less high profile events. Based on extensive experience, Andy will outline his views that ‘bigger is not necessarily better’, that smaller towns and cities can be major players and that communities need to make the most of the capacity they have. The session will conclude with discussion and involvement of delegates in identifying pointers on how these benefits can be achieved.

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